From ancient times, traditional societies have found medicinal, spiritual and physical rejuvenation from herbs and natural products. The stresses of modern lifestyles have caused people to look for alternative means of stress relief. A growing environmental consciousness in the country has influenced many people to turn to natural and herbal products – especially those that do not use additives, dyes, preservatives or other artificial ingredients.
Brand Siddhalepa is a perfect fit in this evolving market. It has responded to these growing needs by blending a centuries-old tradition of preventative and curative health care - known as Ayurveda - with products that rely exclusively on natural ingredients. Siddhalepa’s most obvious achievement has been the fusion of an age-old tradition of healing with modern manufacturing processes. It has adopted aggressive marketing strategies and state-of-the-art business practices to dominate the Sri Lankan market for herbal and natural products. In Sri Lanka alone, the brand has captured over 85% of the natural pain-relief market.
Siddhalepa is among the top ten brands in retail penetration and it has become a must-have product in virtually every household. But this is not the sum total of its achievements. Beyond natural balms for instant pain relief, it has moved into food supplements, rejuvenating teas and even a modern hospital that offers ancient healing practices, with a modern spa using entirely natural products and ancient restorative techniques.